Content Pillars and Strategic Content Planning

I’d like to define permanent content pillars and have 2PR actively balance content across them.

For example:

• Expertise
• Founder story
• Industry insights
• Product education
• Customer problems
• Contrarian opinions
• Commercial content

The AI could then identify overused and neglected pillars and recommend what to publish next.

2PR already uses analytics to help determine what worked and turn that into future post briefs. Adding strategic pillar management could make those recommendations much more deliberate.